Google web spam team is working fast to attack all that sell or buy any links on web by any means. Earlier this month Google issued warning to News websites for disclosing paid news publishing. Google issued a fresh news general, technical and quality guidelines.
Yesterday Matt Cutts Google webspam engineers released a video to warns against paid blog posting, articles, advertorials and news editorial published without proper disclosures.
Blogging industry which is on boom in these day are sure to be hit by this warning. Since blog owners are flooded with emails requesting blog posting. The blog publisher demand has surged high in last few month which make them greedy. Many blogger want money before they publish any good contents. Good bloggers are now charging money for content and links. The blogging industry is moving towards paid links instead of offering good contents.
Search engine consider any content published in blogs with the intention to pass pagerank and improve search engine ranking of websites linked with money must be disclosed clearly and links must be nofollowed. What Matt Cutts says
I want to talk to you today for a little while about fabrics for eels made of advertising and editorial content so let’s talk with the easiest stuff editorial content that’s the meat and potatoes of whatever you’re writing if you’re a blogger as the primary stuff you’re writing about if your newspaper is the news articles that you published online or in your newspaper i think people have a pretty good sense about what editorial cartoons so how about aburto real content for native advertising well its advertising but it’s often the sort of advertising that looks a little closer to editorial bob but it basically means that someone gave you some money rather than you writing about this actually because you know i was interested or because you wanted to
Now bloggers will be on Google radar for paid links. Even if some blog publishing company ask for money you can report same to Google as paid links. I just talked to Ingrid, CEO of Blog-Posting.Com on this issue. She explained
“It is good move by Google to keep the blogging industry clean and i think that niche experts content writers will get more opportunity to publish their content for FREE. Greedy bloggers will also learn a lesson if penalized by Google”
It also raises few questions, Will money paid for blog outreach to guest blogging services company will be considered as paid? I think answer is No as the blog outreach company charge money for communicating with blogger to publish content. Other side if blogger outreach company share the money it charge from customer with blog owner for publishing, it will be paid blog posting. Future will tell how Google works against this.till then