Citation can be defined as referring or mentioning of your brand name or URL in a page or document without any link. Now what is the advantage and what you will get without link?
Local citation can be defined as mention of your name, address, phone number on any any webpage other than your website. It not essential that it is linked to your website or not – localcitation.co.uk
If your brand is mentioned in some document or webpage the people will search for that name in search engines and it will increase search volume and will drive traffic to your website. If your website or brand is mentioned it will create an opportunity for earning a link. First Citations are earned on the basis of merit and link opportunity follows afterwards. This is also known as new kind of link building.
Citations will be the new link in 2013. Local citation is considered as one of major ranking factor ranking in local search engine results. Get your brand or business at listed in primary sources of citations.