Links Will Still Be Important Factor Of Google Algorithm in Coming Years Matt Cutts

Good News for SEOs Links will not die soon – Matt Cutts

Matt Cutts Distinguished engineers at Google in its latest video confirm that Google will not devaluate the links anytime soon. Links will still remain an factor for ranking in Google algorithm for next many years.

Links Still Have Many Years Left In Them

Links Still Have Life For SEO

“I think backlinks still have many, many years left in them, – So I think, over time, back links will become a little less important,”

Google is finding the way how to rely less on back links. In coming years Google may find other factors for ranking and then value of backlinks will be less.

Google cannot evaluate the content properly unless that particular article has got back links. Google can rank specific articles only it comes to know that it is written by niche expert author. Therefore author experts ranking will play an important role in future. Google authorship is the way to access the reputation of author. Google has got an Google Plus platform to assign author ranking keeping in view there people in circle and page views.

One thing is confirm that SEO will survive for few more years because of links. SEO is still not dead


  1. vijay says

    It is a good news for all the SEOs. I think links are of immense importance in the ranking of websites and if Google is planning to get rid of these links then for that some other processes or methods are needed or created and as obvious it will take time.

  2. Jack says

    Informative post. Yes you are right at the point that experts ranking will play an important role in future. Google authorship is really a great way to get the reputation of author.

  3. Garima Sharma says

    Thanks for sharing this knowledgeable post with us. I agree with you Ingrid & Jack that “Good quality, relevant links will always be in demand” and “Experts ranking will play an important role in future.” And it’s also true that Backlinks are a huge part of the Google algorithm.

  4. Kevin says

    So link will be here for coming years as signal to assess the basic reputation of sites, while natural links from niche relevant will have more importance. Slowly Google will replace links with authorship/authority signals. Matt Cutts mentioned about natural language processing (NLP) which will help Google if the author writing genuinel and have authority

  5. Bhupender Pal says

    Oh that’s really a superb news. Links can never die. I would say links the only thing which is an indication of the popularity or importance of a website.
    Yeah links are important for SEO because some search engines like Google, give more credit to websites that have a large number of quality links, and consider those websites more relevant than others in their results pages for a search query.

  6. Madhu says

    Pages that have a quality rank correlation will definitely considered by google. Links never die as the quality and relevant links always be an important factor of Google algorithm.

  7. Jess White says

    Good news for all SEO’s and site owner. Google algorithm always consider quality Links and quality content written by niche expert author. So SEO never die for many years and sustain by quality backlinks.

  8. says

    Google’s Matt Cutts recently confirmed the continuing value of links here and here. The key quotes:

    …backlinks…are a really, really big win in terms of quality for search results … backlink relevance still really, really helps in making sure we return the best, most relevant, most topical set of search results.

    …backlinks still have many, many years left in them … over time backlinks will become a little less important … we will continue to use links in order to assess the basic reputation of pages and websites.

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