Google rolled out penguin 3.0 on Friday night (October 17th, 2014) after a gap of more than a year and still the full update is not complete. Google first penguin algorithm was launched on 24th April 2014 to fight against the spam link creating techniques used by webmasters, SEO and owners of website to get rank better in Google search engine results. Further another update on May 22, 2013, know as penguin 2.0 tightened the rules to identify spam backlinks. There were few refreshes in 2013 but finally another big penguin update known as Penguin 3.0 rollout is still in progress.With the transition from 1.0 to 2.0, and now 3.0 the Google penguin algorithm has grown more sophisticated to ascertain spam, artificial back links in link profile. [Read more…]
Good News for SEOs Links will not die soon – Matt Cutts
Matt Cutts Distinguished engineers at Google in its latest video confirm that Google will not devaluate the links anytime soon. Links will still remain an factor for ranking in Google algorithm for next many years.
“I think backlinks still have many, many years left in them, – So I think, over time, back links will become a little less important,”
Google is finding the way how to rely less on back links. In coming years Google may find other factors for ranking and then value of backlinks will be less.
Google cannot evaluate the content properly unless that particular article has got back links. Google can rank specific articles only it comes to know that it is written by niche expert author. Therefore author experts ranking will play an important role in future. Google authorship is the way to access the reputation of author. Google has got an Google Plus platform to assign author ranking keeping in view there people in circle and page views.
Matt Cutts is the most popular Google engineer among the SEO community. Matt Cutts replies to most of the question raised by the search engine optimization (SEO) industry. There are more than 500 Videos of Google and Matt Cutts on search engines related issues.
Click Consult a web company based in Cheshire, United Kingdom has launched a searchable database of Matt Cutts Videos. Click Consult claims that they have watched all videos and pull out the quick question and answers. The concept is quite useful for getting quick answers to the SEO question replied by Matt Cutts. If you watch every video it takes time in understanding and finding the simple, concise answer. TheShortCutts is solution. [Read more…]
On page SEO stand for On page search engine ranking. On page seo can be defined as process of optimizing your web pages keeping in view search engines guidelines to improve usability and accessibility for your visitors and search engines.